CardSwap Marketing Case Study

Jan 18

The first case study assigned for marketing focuses on the Canadian Company CardSwap. The case mentions pay-per-click advertising and some traditional offline media as possible customer acquisition methods. After a careful review of the company, its profit potential and the complexity of forecasting given the unpredictable nature of the the target market, I didn’t endorse either approach. One proposal I did make in my analysis was that CardSwap should offer their own open loop gift card, which I later found out that they do.

From my paper:

Continued investment in automation technologies for verifying the current balance of existing cards, social media integration and fine tuning of analytics technology are likely to bring the most long term benefit and growth to CardSwap.

You can read or download the complete paper below.

Download the CardSwap case study analysis

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