Throw Away the APA
Jul 27
Communication is a major emphasis of many MBA programs, at least as a matter of rhetoric. Business leaders should be skillful, effective communicators. It’s not a hard case to make, and I agree that a leader who can’t communicate his vision will not be very effective. What I can’t understand is the almost singular focus many universities have on “writing styles”, such as APA, MLA, etc. Benefit of Standardized Communication Standardized communication approaches can bring benefit. For example, when reviewing hundreds of papers to see if they may contain details related to some research, it’s helpful to have abstracts. In the process of diving deeper into published research it’s helpful to know that sources are located in the bibliography. It’s even helpful to have the same font, spacing and formatting so that transitioning from one paper to another is easier on the eyes. From a grading perspective, I can also see how a standardized format can make life easier for a professor. But that’s not really the point of a graduate degree, at least not as I see it. Leadership is about Creation Leadership should be about creation, not emulation. When my university sends me out into the world as a newly minted, card carrying business leader, capable of tackling any problem, what will the world expect of me? I’m pretty sure when I present a solution to a pressing business problem, no one will complain that it’s not in APA format. In fact, I’ve found professionally that when I publish solutions in a standard format, such as IEEE for electrical engineering, it actually works against me. I’ve observed that my peers were turned off by the format, since it reminded them of school and being forced to dig through hundreds of papers full of dry commentary on research all to often void of novelty. What worked then? I have found that creating a website for internal or group communication among peers is more accessible, shared more frequently, more easily found by my team and benefits more people outside my immediate organization as search engines direct traffic there. Google and Bing are the New Standard Above I mentioned some of the perceived benefits of standardized communication. Before search and...
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